10 Common Mistakes Artists Make When Submitting to Galleries (and How to Avoid Them)

Introduction: Why Submissions Matter

Submitting to a gallery can feel like a make-or-break moment. For many artists, it’s the first step toward recognition, sales, and long-term success. But too often, small mistakes can hold back a strong portfolio.

At The Holy Art, we’ve reviewed thousands of submissions — and we’ve seen the same errors repeated time and again. Here’s how to avoid them.

1. Sending Too Many Works Instead of Your Best Few

Quality beats quantity. Submitting five exceptional works is better than ten average ones. Curators want to see your strongest vision, not everything you’ve ever made.

2. Ignoring Submission Guidelines

Every open call has clear requirements. Failing to follow them (wrong file size, missing info, late deadline) signals carelessness. Always read instructions twice before sending.

3. Weak or Overly Complicated Artist Statements

Your statement should be clear, concise, and aligned with your work. Avoid jargon — curators want to understand your voice, not decode it.

4. Poor Quality Images

Blurry, low-resolution, or poorly lit photos can ruin a great artwork’s chances. Invest in good documentation — it’s worth it.

5. Submitting Work That Doesn’t Fit the Theme

If a call is for “digital abstraction,” don’t send oil landscapes. Respect the curatorial framework — otherwise, your work won’t be considered, no matter how strong it is.

6. Overpricing (or Underpricing) Your Work

Research before pricing. Overpricing makes sales unlikely, while underpricing can devalue your art. Strike a balance by considering medium, experience, and market.

7. Forgetting to Update Your CV or Portfolio

A professional, up-to-date portfolio (with exhibitions, awards, and education) adds credibility. Outdated CVs make artists seem inactive.

8. Lack of Personalization

“Dear Gallery” emails don’t stand out. Take time to tailor your submission and show genuine interest in the specific open call.

9. Not Promoting the Exhibition Once Accepted

Being selected is just the beginning. Sharing the exhibition on social media and email boosts your profile and helps the gallery promote you too.

10. Giving Up After One Rejection

Every artist faces rejection. The key is persistence. Use feedback, refine your portfolio, and apply again — many successful artists didn’t get selected the first time.

Conclusion: Submitting with Confidence

Avoiding these common mistakes will dramatically improve your chances of being selected and making a lasting impression on curators.

At The Holy Art, we believe submissions should be an opportunity for growth — a way for artists to refine their practice, gain visibility, and step closer to international recognition.