Tori Woolley, also known as The Pink Hare, is an emerging contemporary popart artist who has created a distinctive realm of characters within the Yoodle verse, a playful yet thought provoking universe that brings imagination vividly to life. Her work explores the boundaries between abstraction, storytelling, and interaction, with each Yoodle character embodying a fragment of her creative vision
Doodling has been at the heart of Tori’s origins since childhood, when sketching across pages and scraps of paper offered her a form of escapism and expression where words could not. What
began as spontaneous marks evolved into a language of characters that now populate her paintings, installations, and designs, transforming personal creativity into a shared imaginative space.
Tori breaks free from the bounds of her imagination, stepping into this world where the Yoodle-verse and reality merge, connecting with the viewer to create a single moment that needs no words
Social Networks :
Instagram handle: @thepinkhareuk
1. Inspiration & Style
What initially inspired you to become an artist, and how did you develop your unique artistic style?
Even from the very beginning, painting, drawing and playing with shapes felt like something I couldn’t stop doing. It was something I always found myself running towards.
One of my earliest memories is being dropped off at playgroup and instantly making a beeline for the easels, often coming home with multiple rolls of paintings.
I was always finding ways to bring art and creativity into everyday life, from doodling on random pieces of paper and creating tessellations, to building imaginative creatures with LEGO.
I wouldn’t say there was one particular thing that inspired me to become an artist. Instead, art was simply a place where I could be myself. I felt at home when I was creating or living in that world.
I never originally set out to create my Yoodles. They came from a completely spontaneous moment during university, at a time when I was struggling with anxiety, depression and anorexia, which had taken away much of the energy and joy I had always found in creating.
One quiet moment in a university print room, I picked up a pen and started doodling on a page. There was no plan and no goal. But as I drew, the room seemed to go quiet and I found myself completely absorbed in my own moment. Shapes began turning into little characters with every spontaneous mark.
I remember smiling and feeling genuinely happy and relaxed. It wasn’t perfect, but it didn’t need to be. The joy of seeing these little characters appear, and the release that creating them gave me, felt like it healed a small part of me.
I still have that very first sketch in my studio today. It reminds me where everything began, and of the feeling that grew into the Yoodle-verse.
That sense of spontaneity, playfulness and freedom has continued to shape my style. I love experimenting with colour, shape, texture and character, allowing the artwork to develop naturally rather than forcing it into a particular style. For me, creating has always been less about following a set path and more about seeing where the next mark takes me.
2. Creative Process
Do you have any rituals or routines that help you get into a creative mindset when starting a new project?
I don’t have one set ritual, but I do have a certain way of getting myself into a creative mindset. I usually start by giving myself the freedom to play without putting too much pressure on the outcome. I might sketch, experiment with colours, play with shapes or revisit ideas that have been sitting in my head.
My ideas can spark at any time, but I do love going for walks on my own and letting those thoughts simmer. It gives me the space to switch off from everything else and lose myself in my imagination.
I find that’s often when ideas begin to develop and take shape in my mind, thinking about colours, characters, shapes and how I can bring that initial spark of imagination into reality.
I don’t always know where an idea will take me, and I quite like that. For me, the process is about allowing that curiosity to grow and seeing where it leads.
3. Artistic Influences
How do you balance historical or artistic influences with your personal style, and how do these influences manifest in your work today?
You would think i have artistic influences, but for me its more admiration for others artists and their art, because my Yoodles came from a spontaneous place of emotion at a time I concealed myself away in my own shell.
Throughout the years specific artists and creatives have caught my eye and their art always gets me excited. Its not just this visual but also the story and personal journey of the artist that I find electrifying
Wassily Kandinsky and Joan Miró were two early artists I always found myself drawn to. I loved how their shapes and forms seemed to hold a story, while leaving space for the viewer to interpret them in completely different ways.
More recently, artists I would love to collaborate with, meet, or have been lucky enough to encounter include Keith Haring and Takashi Murakami. Keith’s approach to simple, expressive figures and his use of colour and interaction fascinated me. With Murakami, where do I even begin? I could completely lose myself in his world and keep discovering something new every time I looked.
I don’t think these artists define my style, but they do remind me of what excites me about art. Their work encourages me to keep exploring my own imagination, experiment without overthinking, and create something that feels authentically mine.
4. Emotion & Expression
How do you use your art to evoke emotions, and what role does emotion play in your creative process?
On a personal level, Yoodles already hold an emotional journey for me. From the very first moment they emerged, they gave me a sense of comfort and joy, becoming a way to quieten some of the noise inside my head.
They began as a source of escape and helped ease my anxieties, but I feel I’ve now crossed that bridge.
Today, creating Yoodles makes me feel more alive. I feel that spark of excitement from within me when I imagine a new character, create a new piece, or discover new ways to connect imagination, emotion and interaction together.
Because my Yoodles come entirely from my imagination, there is no right or wrong way for someone to perceive them. I want people to look at them with curious eyes and allow themselves to go on their own journey with what they see and feel in that moment.
Everyone can have a completely different connection with the Yoodles, and that’s what makes them so exciting to me. I love the idea that one person can see something completely different from another, and that through each other’s eyes, we can discover a world filled with curiosity, imagination and joy.
5. Standout Projects
Can you share a project that stands out to you and describe the creative process behind it?
A project that really stands out to me is “Breaking the 4th Wall.” It felt like an important step in the evolution of my Yoodles, taking them beyond the canvas and allowing them to interact with the viewer.
My creative process is very instinctive. I often start with a feeling, colour or spark of an idea and let the
artwork evolve naturally. Sometimes it might be something nostalgic or something I come across that inspires a new sketch. I experiment, play with composition and colour, and see where the Yoodles take me.
The project was about creating curiosity and inviting people to look a little longer, step into the Yoodle-verse, and create a connection that uplifts them.
6. Feedback & Growth
How do you incorporate feedback from critics or audiences into your work, and how do you balance this with your own artistic intuition?
I really value hearing how people experience my work, because everyone seems to see something slightly different within the Yoodles. Sometimes a comment or conversation can make me look at a piece in a completely new way, and that can spark another idea.
The Yoodles come from my imagination, so I want to stay true to that spontaneous side of creating. For me, feedback is something to take on board and learn from, rather than something that dictates where the work goes.
7. Motivation & Inspiration
How do you stay motivated and inspired, even when facing creative blocks or challenges?
Inspiration often comes to me in unexpected moments. But, if I hit a creative block, I’ll step away, go for a walk, let my thoughts wander, and give my ideas time to simmer. Sometimes I’ll do something else I enjoy that takes my mind off it completely, so I can come back with a fresh mindset.
The Yoodle-verse has always grown from emotion, curiosity and imagination, so I remind myself that there doesn’t have to be a right or wrong way to create. I’ll experiment with shapes, colours or a completely random idea in my sketchbook. Not every idea will become a masterpiece, but it might spark another idea that eventually becomes my next piece of art.
For me, staying inspired is about staying curious, allowing myself to play and not being afraid to explore the unexpected. Most importantly, I remind myself why I started creating in the first place, because I genuinely enjoy it, and I get excited wondering what might come next.
8. Exhibiting Work
How do you feel about exhibiting your artwork with The Holy Art Gallery, and what does this opportunity mean to you?
Exhibiting with The Holy Art Gallery in London feels like a really meaningful moment in my journey as an artist. London is such a creative and inspiring city, so having my work shown there feels like a reminder of how far I’ve come and how much I’ve grown.
The Yoodles started from something very personal, my imagination and my desire to create characters and a world that people could connect with. Over time, they’ve developed along with me as I’ve become more confident in my style and in sharing my ideas with the world.
Being able to exhibit in London feels like taking the next step outside of my comfort zone. It gives me the opportunity to put my work in a new environment, meet other creatives and see how people connect to my Yoodles art in person.
For me, exhibiting represents progress. It’s a chance to look back at where I started, appreciate how much I’ve developed, and feel excited about where my art can go next.
9. Future Goals
What are your long-term goals and aspirations as an artist, and how do you plan to achieve them?
My long-term ambition is to establish the Yoodle-verse as a recognisable contemporary art world of its own, one that can exist across paintings, sculpture, installations and immersive experiences.
I want to build on the opportunities I’m gaining through exhibitions and galleries, particularly in London, and eventually take the Yoodles to a much wider national and international audience. I’d love to work with more galleries, collaborate with other artists and creatives, and create exhibitions that invite people to step beyond simply looking at art and actually experience it.
I plan to achieve that by continuing to experiment, developing my practice, taking on bigger opportunities and allowing the Yoodle-verse to keep evolving. I’m still at the beginning of what I believe it can become, and that’s what makes the future so exciting.
10. Audience Connection
What do you hope viewers take away from experiencing your art, and how do you aim to connect with them on an emotional or intellectual level?
For me, I want my Yoodles art to do more than simply be visually engaging; I want it to create a moment of curiosity that encourages people to pause, stare a little longer than planned, and question with curious eyes.
The Yoodle-verse is deliberately open to interpretation. Beneath the colour, playfulness and nostalgia are ideas around perception, emotion, imagination and the way our individual experiences shape how we interpret the world.
I’m particularly interested in creating work that doesn’t provide a single answer. Instead, I want to invite the viewer to bring their own imagination and experiences into the work, allowing meaning to evolve between the artwork and the person experiencing it. In that sense, the viewer becomes part of the Yoodle-verse too; what they see and feel becomes part of the work’s story.
There is also something deeply personal behind that intention. The Yoodles gave me a voice when words could not, and that is something I want to share with other people. I know how powerful it can be to connect with something without necessarily needing to explain why, and I want my work to create that same space for others.
If someone leaves having experienced that sense of discovery, embraced their own imagination, or had a connection, then I feel the artwork has achieved something beyond the canvas.
Tori Woolley AKA The Pink Hare
